ABB Ireland - Sustaining Best Practice Road-Risk Management

Driving for work is recognised by ABB as a high-risk, high cost but fundamentally necessary business activity.

Since its inception is 2009, ABB’s Safe Driving for Work Programme - in partnership with Dublin-based DriverFocus - has seen the company sustain a reduction in road incidents and motor claims costs and frequency of over 50%. This performance is viewed as evidence that the majority of work-related collisions in ABB Ireland are preventable when everyone - drivers and management - play their part.

The decline in the cost of collisions is also a compelling return on the time and resources invested in proactively improving the company’s driving environment.

Find out how ABB Ireland achieved these amazing results here.

10 Ways Employers Can Improve Driver Behaviour

Employers are required by law to manage safe driving for work. While many organisations proactively manage vehicle risk - i.e. maintenance and standards - significantly fewer take steps to address the number one cause of 84.8% of fatal crashes*, i.e. driver behaviour. While the human cost of crashes can't be counted, the financial cost can. Employers who don't manage driver behaviour end up paying more for insurance, fuel, servicing, maintenance and repairs and business disruption.

While enforcement seems to focus on the vehicle element and road traffic law, if you want to reduce the frequency and severity of collisions in your company, the good news is that you have a wide range of "instruction, information, training and supervision" measures that actually work. What will work best for you will depend on your types of vehicles you have as well as your access to technology, resources and budget.

Here we will take peek at 10 tools and activities that will help you create an environment that allows and expects staff to drive safely. As a rule, none of these function on their own, so "blend" as appropriate. This approach reinforces your commitment plus, the more you do, the more likely it is that you are approaching best-practice and will achieve better results!

i. Leadership - quite simply, the more support for your Driver Behaviour programme, the more successful it will be. If you don't have it, try everything to get it

ii. Policy - be clear on what is expected of drivers and managers, make it real and review it regularly with feedback from all involved

iii. Individual Driver Risk Assessment - this helps raise awareness of risk and the analysis should feed into policy, awareness programmes, training and supervision

iv. Comms - regular messaging of good practice, tips, insights and alerts can be shared via email, WhatsApp, SMS, posters, team meetings etc.

v. Driver's Handbook - a simple but tangible aide-memoir for drivers. Keep it short, engaging and practical

vi. Driver Training - whether it's personalised online training, group workshops or 1:1 in-vehicle coaching, take a risk-based approach to target resources and maximise return

vii. Crash Analysis - look for trends across your fleet, take mitigating action and follow-up with individuals as this emphasises you are serious about crash reduction

viii. Recognition - incentivising good driving can take the form of announcements, awards and rewards for individuals or teams. Ensure the basis is objective and doesn't lead to under-reporting

ix. Penalties - like speeding fines, in-house sanctions can deter negative behaviour behind the wheel. Whether it’s a contribution to an insurance excess or a donation to a charity, the measure should be fair and reasonable

x. Telematics - last, but by no means least, telematics is a powerful ally. Choose a system that gives you the behavioural insights you need, not just lots of data. Driver scoring is a useful, simple and objective tool to measure and manage performance.

* Source: RSA Strategy 2013-2010, Pg.15 - in case you're wondering, vehicle factors account for a mere 0.3% of all fatal crashes!

Older Bosses 'Less Likely' To Monitor Driver Behaviour

Research, commissioned by workforce management company BigChange and the road safety charity Brake, has been published to coincide with the launch of Leaders for Life, a new campaign to help business leaders promote safer driving at work.

It shows that older bosses are most guilty of being disinterested in their employees’ driving. More than half of employers (54%) aged over 55 with responsibility for company drivers take no action to monitor or manage their behaviour, despite nine in ten (87%) saying that road safety is an important concern.

By contrast, just 6% of business leaders aged 18 to 34 fail to monitor their drivers. Young bosses employing company drivers are nine times more likely than their older counterparts to take steps such as implementing vehicle tracking, license checks and random drug and alcohol testing.

The survey also revealed that business leaders are more concerned about cyber security than road safety. While 57% of leaders surveyed said that road safety was ‘very important’ to the operation and reputation of their organisations, the figure increased to 63% when asked about cyber security matters.

Source: Fleet News 27 Sept 2018

Free Fleet Risk Check from DfBB

Fleet Risk Check is an interactive evaluation of your current level of fleet-related risk.

Risk Audit will help you establish how your organisation is managing the risks associated with occupational driving, as well as highlighting areas of weakness, and tailored support is on offer to help you address the issues and concerns you may have.

The risk assessment is divided into four sections, each of which requires you to answer a series of exploratory questions, after which you will be able to download a personalised report showing your current position and with guidance on where and how you should look to improve.

Access to the tool can be found here.

Small investment, Big return

“Could any fleet manager ignore the opportunity to make a small investment that could return 16 times that amount, improve legal compliance and reduce the chance of accidents?”
Tony Greenidge

The occasion of this question was the annual conference of the Institute of Car Fleet Management and the speaker who posed the question was Tony Greenidge of IAM RoadSmart. Both organisations are registered charities. 

Let’s look at the numbers Tony presented, which show how a change in driver behaviour can dramatically cut costs.

He assumed a fleet of 80 cars and 20 vans, averaging 15,000 business miles per annum, having a 15% chance of an at-fault collision every year and a four-year replacement cycle. A fairly typical medium-size fleet.

He presented well-sourced stats that showed that 37% of leased cars and 40% of leased vans are returned with unfair wear and tear, for which the leasing companies charge an average £308 and £414 respectively. That’s a cost of £3,107 for our example fleet, a fair chunk of which might be down to driver behaviour.

The average motor insurance claim is £2,839 (Source: ABI, 2017), and this figure is rising as cars become more complex. If 15% of our assumed fleet is involved in an at-fault collision every year, the cost to the fleet will be £42,585. How much of that could be reduced by changes in driver behaviour? Presumably rather a lot, as these are at-fault claims.

Tony assumed that his fleet of 100 vehicles driving 15,000 miles per annum had an average 44mpg under WLTP, but that the fleet actually averaged 40mpg. He showed that a cost saving of £18,908 was achievable if the driver could be encouraged to drive in a fuel-efficient way.

Then we came to the interesting part, which I hadn’t been aware of. The EST provides a subsidy to approved training organisations for every driver they put through an ecodriving course.  This can reduce the per-head cost of a standard 90-minute course to £30-£40, depending on the provider.

For the assumed fleet of 100 vehicles, the potential savings from ecodriving is £64,600, or £646 per driver. Let’s say the 90-minute ecodriving course costs £40 per head, or £4,000 for all of the drivers. That’s a potential return of more than 16 times the investment.

Fleet World reporter Colin Tourick ended the article by asking: "Costs reduced, emissions reduced, accidents avoided, lives saved, all for £40 per head and 90 minutes outside the business. Why isn’t everyone doing this?"

Source: Fleet World 31 July 2018

DriverFocus comment:

Indeed, however there are some additional points to ponder, such as:
1. What uninsured losses would this sample fleet also face?  Typically, this is a multiple of 2X (or significantly larger multiple) of the "bent-metal" cost
2. If EST funding is not an option, the commercial rates for in-vehicle driver training is significantly higher (again a multiple of 3X or more), which reduces payback. Still, the business case for being proactive is strong.
3. Aside from training everyone, a targeted training programme - based on telemetry, fuel card data and/or risk assessment data - could reduce the training cost and improve return on investment.

NETS Makes It Easy For Employers To Boost Road Safety

As part of Drive Safely Work Week™ (DSWW), the US-based Network of Employers for Traffic Safety ("NETS") has just released quality Campaign Materials to support employers looking to tackle Parking and Reversing as part of their Safe Driving for Work Programmme.

DSWW has been an annual campaign for many years. The DSWW Campaign Materials:

  • include meaningful activities that reinforce the program’s safe-driving messages
  • are ready-to-go and won't take significant time away from your work day
  • are not dated, providing the flexibility you need to schedule with your organisation’s work schedule

Here are some simple steps to Schedule your Drive Safely Work Week

1-2 weeks prior:
- Schedule a training workshop and/or webinar using PPT presentation

During your scheduled Drive Safely Work Week:

  • Post social media announcements throughout the week
  • Distribute employee fact sheet(s)
  • Conduct training workshop and/or webinar using PPT presentation

The Parking and Backing (Reversing) Basics Campaign Materials & Graphics include:

  • Employee Fact Sheet
  • Employee Presentation
  • Posters
  • Social Media & E-mail Graphics

Click here for the NETS Parking & Backing Campaign Materials

Click here for links to DSWW Archives

NETS membership is open to all employers who have vehicle fleets. If you are a vendor company, or are a government/non-profit organisation, please contact Susan Gillies at or +1 (703) 755 5350 for membership information.

Collision Costs - Is Your Head in the Sand?

When crashes occur, fixing the bent-metal is relatively easy and low-cost.  Just as the human cost can be significant, so too can the hidden costs.

In a recent Fleet News article, several UK industry experts shared their views on the true cost of collsions:
* Paying the cost of vehicle repair or insurance excess is just the tip of the iceberg
* Below the surface costs include losing key personnel to injury or ill-health, loss of business, potential loss of reputation and the expense of hiring replacement vehicles while company cars or vans are off the road
* “One of the challenges is that many of these figures never appear on a balance sheet,” says Andy Price, director of consultancy Fleet Safety Management, adding that “all the CFO sees is the insurance cost and maybe the cost of the excess. They don’t see that the employee was absent for seven hours trying to sort the issue out with the leasing company, or worse that they are off injured as a result of the collision"
* While the true cost can be many multiples of the insured cost, even a more believeable 2X rule of thumb can be an eye-opener
* Andy Price also uses another technique: he calculates how much revenue a company with an average claim cost of £1,000 would have to make to pay for its collisions. If that company has a claim frequency of 25% and profitability of 10%, every vehicle on the fleet – not just those involved in a collision – has to generate £5,000 of revenue to fund the uninsured losses associated with the collisions it is having
* Minimising the cost of crashes can start with vehicle selection. Cars or vans fitted with advanced driver assistance systems (ADAS) such as blindspot warning and parking assistance will reduce the likelihood of being involved in a collision, with Thatcham Research saying that autonomous emergency braking (AEB) can reduce the frequency of front and rear crashes by 40%
* But the technology also increases the cost of repair. As well as the expense of the equipment, the work becomes more involved than before
* The Association of British Insurers says the average cost of a car repair bill has risen 32% over the past three years to £1,678, and, while ADAS may not account for the entire increase, it is definitely a major contributor
* Thatcham estimates ADAS technology is currently fitted to around 6% of vehicles on UK roads and expects this to increase to around 40% by 2020, meaning that while, in theory, fewer cars will be in accidents, the costs when they do will rise
* “Once you’ve been involved in a collision, there is a whole industry out there trying to make money from that incident,” added Price. The speed of response after a crash is critical to minimising this cost. Delays in reporting the incident to an insurer or incident management company drastically reduces the opportunity to capture and control the third party costs, such as excessive replacement vehicle costs
* In terms of the human cost, a driver’s well-being should also be considered. Clare Cain, group insurance/risk manager at Kelly Communications, says: “You have to offer support following a collision, not just to improve the driver’s skills, but also to ensure they aren’t suffering from stress or depression"
* Colin Hartley, managing director of risk consultancy Driive, adds that the “ripple effect” means the impact of an incident goes far beyond the driver.

Source: Fleet News - What is the True Cost of a Collision - 24th April 2018

Using In-Vehicle Safety Technology to Improve Road Safety At Work

The ETSC has just released a really simple infographic for employers on how to use in-vehicle safety technology - such as seatbelt reminders, intelligent speed assistance (ISA), alcohol interlocks, telematics, lane keep assist ad automated emergency braking (AEB) - as part of a work-related road safety management programme.

It covers tips on:

  • Getting started
  • Vehicle selection
  • Managing staff's use of in-vehicle technology
  • Working with third-parties

New car technology and autonomous features are truly great and life-saving.  That said, they are not available to all today and there is a significant hype which the ETSC advised in March, "threatens to hold back progress... in reducing the 1.25 million deaths that occur annually on the world's roads".

Most crashes today can be avoided and technology - as part of a fleet risk programme - can help reduce risk by 50% or more.  The key to this, we believe, is managing driver behaviour.  Here are 10 Tips that we/TomTom Telematics published back in 2015 that are still valid.

Also, data gathered by DriverFocus over recent years, provides some insight on HOW the average at-work driver performs - both with and without "supervision" in the form of a "behaviour monitoring programme".  For example, just 3% of unmonitored drivers managed to score as well as the average monitored driver!

In short, we're big fans of technology to improve driving for work risk, however creating the right environment that supports and expects good, safe driving behaviour requires a little more thought and effort.  The results are real and well worth it!

Download the ETSC Infographic here



ETSC Warns Of "Hype Surrounding Automated Driving"

In a recent article in the Financial Times, the ETSC was very clear in warning of the delays in improving the minimum safety standards of vehicles for almost a decade.

"The hype surrounding automated driving threatens to hold back progress over the next few years in reducing the 1.25m deaths that occur annually on the world’s roads.

By 2030, there may well be a few million self-driving cars globally, but there will also be more than 1bn cars driving that do not have such features. Many of those vehicles are the ones that will leave factories this year and next. The issue is that policymakers, as well as carmakers, are becoming so obsessed with the dream of an autonomous future that they are ignoring many of the causes of road collisions that could be avoided today through the use of existing, widely available and affordable technologies.

Autonomous Emergency Braking, Intelligent Speed Assistance and Lane Keeping Systems could be as effective for reducing road deaths as the seatbelt has been. But, like the seatbelt, we will only see the biggest safety gains when all cars are fitted. Offering them as optional extras, or only on premium models, as today, is not good enough.

But delaying or avoiding action now would be a disaster. Especially so if, as is likely, full autonomy faces huge practical obstacles to implementation along the way."

Source:  ETSC 26th Feb 2018

ESB Host First Cross-Industry Forum

Last week in Newbridge, Co Kildare, saw the hosting of the first Cross-Industry Forum on Road Safety in Ireland.  This successful half-day event is an inspired initiative by the ESB and is just one of a number of elements of the company's "Road Safety Strategy 2013-2020: Our Journey To Excellence".

Leading road safety champions and DriverFocus clients, ESB, ABB, Irish Rail, SSE and Ervia were joined by representatives from eir, An Post, KTL, KN Networks and other organisations to share their experience and best-practices in managing work-related road risk.  Well-planned and ably facilitated, there was fantastic, active participation from all, in the series of workshops, which covered a wide-range of driving-related topics including grey fleet, driver behaviour, telematics, audits, distraction, driver communications, driving for work policies and daily vehicle checks. 

DriverFocus and FTA Ireland were invited along to support the forum with stands featuring relevant information and resources.

At the close, strong interest expressed for the next event, with several offers to host - a definite sign that the Forum was heading in the right direction!

Further information: ESB Road Safety Strategy 2013-2020

Related: Kudos to ESB (LinkedIn Post)

DfBB: Essentials For Car and Van Fleets

Driving for Better Business has brought out an excellent and very practical guide to "Managing Your Work-Related Road Risk", covering the following Management Essentials:

  • What is Work-Related Road Risk?
  • Risk Assessment
  • Safe Driving Policy
  • Measuring Crashes and Costs

Here are our Seven favourite snippets from the guide, along with some links to related articles we've previously posted here:

# 1: It's always a good idea to start with "Why?".  "Reasons to manage work-related road-risk:

  • It puts your staff at risk
  • It puts other road users at risk
  • It costs your business a lot of money
  • It puts you, your business and your reputation at risk".

# 2: "To protect your business you need to:
Plan: Assess the risks in asking your staff to drive and create a plan to minimise those risks.
Do: Create a safe driving policy, communicate it well to your staff and ensure they follow it.
Check: Monitor compliance, collisions and costs.
Act: Continue to refine and improve your policies".
[see also our "Hallmarks" of best-practice].

#3: "Those not managing the risk effectively often fall into one of three distinct camps:

  1. Ignorance: Not knowing that “something” has to be done
  2. Avoidance: Knows that “something” needs to be done but doesn’t have time
  3. Box-Ticker: Doing “something” they hope will be enough for legal compliance but not leveraging any business benefits.

Remember, the "something” applies to everyone who drives on business, however often or infrequently and whether they are in a company vehicle, their own vehicle (the “Grey Fleet”), or a hire vehicle.

And if you’re the one who makes decisions about drivers and vehicles, you’re the one who needs to ensure that the “something” gets done".

# 4: "Running cars and vans can be an expensive business.
While poor driving can obviously put your drivers and other road users at risk, it can also cost your organisation huge amounts of money, but often in ways you didn’t realise, eating into your profits without you realising".

# 5: "The obvious costs such as insurance and repairs can be scary enough but did you know the hidden costs of a collision are generally between x4 and x32 the cost of repairing the vehicle?  Staff absence is the biggest hidden cost to business following a collision. Whether it’s a spurious ‘whiplash’ claim or something more serious, this lack of productivity can really harm the business".

# 6: The guide features "a series of 50 questions to see if your organisation is doing all it can to effective manage its work-related road risk and to help you identify where you may have important gaps" [see also, our Are You Ready? questions]. Additionally, "Not all the questions are about compliance, some are about good practice and going beyond the legal minimum to ensure drivers and road users are as safe as possible, and that the company is maximising the benefits that come from better management of those who drive for work".

Find out more at under the menu Getting Started/Next Steps

# 7: To help you Measuring Your Collisions and Costs "we’ve created a spreadsheet template on which you can enter the most important data.

You can download the template and the example at under Getting Started/Measurement".

Source: Driving for Better Business

NETS: Off-The-Job Crashes Are Major Employer Cost

The USA's Network of Employers for Traffic Safety (NETS) is an employer-led public/private partnership dedicated to improving the safety and health of employees, their families, and members of the communities in which they live and work by preventing traffic crashes that occur both on- and off-the-job.

NETS has this week released a new Cost of Collisions Calculator, developed by NETS through a cooperative agreement with NHTSA, which can be utilised by employers* to measure their company’s cost of crashes.

Employers pay for injuries that occur both on and off the job. 

In the USA in 2013, motor vehicle crashes killed more than 1,600 people and injured 293,000 while they were working.  More than half of the injuries forced people to miss work. Overall, on-the-job crash injuries (fatal and non-fatal) amounted to about 7.5 percent of all crash injuries.

Motor vehicle crash injuries on and off the job cost employers $47.4 billion in 2013. Almost one half of this cost resulted from off-the-job injuries to workers and their dependents.

Knowing an occupational fleet’s costs enables management to develop a business case that supports an investment in fleet safety. Knowing the on- and off-the-job crash costs for all employees and their dependents provides employers with justification to invest in employee-wide safe driving programs.

Protecting employees from motor vehicle crash injury can be a profitable investment of
time and resources. Traffic safety programmes are an alternative to reduce health care
expenses to employers without reducing the benefits offered to employees. 

* Note: Aside from the Disclaimer on the NETS website, the Cost of crashes calculator and related report are clearly based on factors specific to the driving for work environment in the USA which may or may not apply in Ireland/UK.  It is advised that estimates provided by both the calculator and report are indicative, vary widely even by state and should be treated with a degree of caution

Source: NETS Cost of Motor Vehicle Crashes To Employers
Cost of crashes calculator: (note: site is not secured by SSL)
NETS Membership information

Does My Organisation Need To Manage Road Risk

The ETSC (European Transport Safety Council) has just published an excellent, two-page infographic that helps business-owners, directors and managers find out:

  1. Whether their organisation needs to manage Road-Risk?
  2. If so, what are the key steps involved in starting a Programme 
  3. What are the attributes of a Safe Driver 
  4. Features of a Safe Organisation
  5. Some key aspects to consider

A PDF version of this ETSC infographic can be found here and you might also want to check out the ETSC's Benefits of Road-Risk Management and our Infographics relating to Road-Risk Preparedness and Hallmarks of Best-Practice Programmes

IOSH Work-Related Road Safety Webinar Live

With driving being one of the most hazardous work activities conducted by a huge percentage of employees, IOSH is hosting a webinar on Work-Related Road Safety, jointly presented by Professor Anne Drummond of UCD and Deirdre Sinnott McFeat of the HSA.

Following on from research which IOSH published last year on fatal road collisions in the Republic of Ireland, it examines the issue and provides advice for employers on how they can ensure their employees are safe on the roads, pointing to important resources which are available.

You can access the webinar here
You can also view more on IOSH’s research here

Why The Indo Article Misses The Point

In my view, last Sunday's article in the Irish Independent completely misses the point of the RSA #Drivingforwork TV ad. The fact is that employers and staff who drive at work actually have JOINT responsibility to show duty of care. 

The reason this ad campaign is happening now is because research shows many employers seem to be unaware of this joint responsibility i.e. they are not or are only in a limited way, managing driving for work.  

Perhaps understandably, they assume there is not much they can do to lower road-risk, aside from checking driver licences (maybe), servicing company-owned vehicles and buying motor insurance.

While it may be a "common sense" view that it is unfair to expect employers to "be there", the fact is that there are many ways an employer can positively influence driving behaviour and outcomes. Technology too is making this easier all the time and insurance companies already incentive proactive risk-management measures by businesses.

The article writer correctly points out that training (i.e. "blanket-training" everyone) can be costly and incidents still happen. This is to be expected.  Driving is a complex activity and training alone can only do so much.

Similarly, asking "how many of those accidents were down to carelessness on the part of the driver, or how many were down to the employer being at fault" suggests a very simplistic view of this risk. We know that some 90% of collisions (the term prerferred by the RSA) are due primarily due to driver error. It is not hard to see how joint fault can occur. For example, when a serious crash happens and the use of mobile device by the employee is deemed to be a contributory factor, it is entirely possible that this may have been actively or passively encouraged by the employer.  In fact, some employers have lost court cases due to not having an appropriate mobile phone policy in place.

So the purpose of this TV ad is to simply "nudge" employers to consider the human consequences of not managing driving and to find out how to make a positive change by visiting 

It is also worth remembering that driving is for many staff, the single biggest risk they face while at work. In fact, driving at work is more risky than driving privately, especially if the employer has a toxic, short-sighted culture. So doesn't it make sense to require all employers to take reasonably practicable steps to positively influence and mitigate this significant risk? After all why should driving be treated differently to other potentially life-changing at-work activities?

As long as an employer takes reasonable steps - preferably a series of steps which can include the Safety Health and Welfare at Work Act, 2005 guidance of "instruction, information, training and supervision" - then not only will the employer be compliant with this Act, they can also reasonably expect to avoid business disruption through less collisions, reduce fuel-use and save on motor insurance.

Granted it may not seem like "common sense", but employers who are proactive about managing road-risk, generally benefit much more than those who don't and the website (among others) showcases some compelling testimonials.

Rather than "wrapping up employees in cotton wool" as the article also suggests, employers need to be aware of both the risks that employees face and create when driving for work and the positive business opportunities that exist to avoid the many negative consequences.

This RSA TV ad does help raise employer awareness and so should be welcomed. Instead, the article seems to challenge the ad on the basis of intuition and bias. A more open-minded, research-based article could have discovered that over-reliance on "common sense" leads to inertia, complacency and loss - the very things which the ad is seeking to avoid.

Author: Ron McNamara

Businesses Fear Staff Using Phones While Driving

More than two-thirds (68%) of UK businesses are concerned their employees are using smart phones access the internet or text while driving for work.

The study by TomTom Telematics also found that 33% of organisations still have not taken steps to prevent employees from using mobile phones while driving, whether through specific policies, training or education.

Beverley Wise, director UK and Ireland at TomTom Telematics, said: "The World Health Organisation (WHO) has called mobile phone use a ‘serious and growing threat to road safety’ and these results further highlight the extent of the problem faced by businesses.

“It’s a problem employers’ must tackle, however, if they are to demonstrate a genuine commitment to the wellbeing of their staff.

“A clear policy on the use of mobile phones should form part of a best practice approach to road safety, but cultural change is also vital.

"Ingrained habits are hard to break but continuous training, education and communication can help to change employees’ mindsets and encourage a greater focus on safe driving.”

The research also revealed that 68% of organisations still allow hands-free use of mobile phones by employees driving for business purposes.

However, studies have shown that talking on a hands-free phone can be as distracting as talking on a hand-held mobile.

Wise added: "Technology such as telematics can also play an important role in helping to identify when employees are driving distracted by continuously monitoring performance. Incidences of harsh steering or braking, for example, might be indicative of greater problems that require attention.”

Source: Fleet News

Arval Avoids Crashes and Saves

Arval, a UK vehicle leasing and fleet management specialist, announced today a new, record low incident ratio of just 14.1% across it's own fleet of 200 vehicles. This compares to a 40% figure for  in 2006 – something that inspired a focus on fleet safety for a decade.

Over the same time period, the number of incidents recorded annually has dropped from 146 to 24 while the total cost of collisions has reduced by three quarters - from £98,970 to £25,900.

Tracey Fuller, engagement manager at Arval, explained: “The 14.1% incident ratio is proof that investing in a sustainable safety programme pays off”. 

Source: Fleet News

NVD Leads With Two International Awards, Case Study

This month, the European Transport Safety Council (ETSC) announced the 2017 winners of the PRAISE awards, in recognition of outstanding efforts taken by companies to improve road safety at work.

The large company award goes to National Vehicle Distribution (NVD), a family-owned vehicle transportation and storage company in Ireland. 

Antonio Avenoso, Executive Director of ETSC said:

“This year’s inspiring award winners demonstrate that road safety of employees is not just a company’s responsibility, it also makes for good business. PRAISE award winners have shown time and again that company-wide road safety programmes reduce insurance and fleet costs, cut employee sick days and improve customer service.

The PRAISE Awards judges said:

“NVD stood out in terms of their holistic approach to driver risk management. They have a huge focus on driver selection, training and ongoing management as well as strong evidence of daily interventions of a deterrent and enforcement nature with drivers to influence behaviour. A proactive company with a focus on safety, they learn from past incidents and find solutions to avoid them in the future. They also have clear performance targets and support positive reinforcement with a bonus system for drivers.”

Niall McNally, Head of IT, Business Analysis & HR at NVD also presented the company's compelling case study at the October series of Driving for Work (#DrivingForWork) seminars, hosted by the HSA, RSA and An Garda Siochana. Niall closed by saying that some benefits accruing to the business from the implementation of their safe driving programme, were simply unplanned!

All of this follows an eventful September which saw NVD pick up a prestigious 2017 Brake Fleet Safety Award in the Company Driver Safety Award category.

Here is a full list of award winners and "highly commended" entries (which includes DriverFocus!)

 NVD Wins 2017 Driver Safety Award (Small Fleet Category)

NVD Wins 2017 Driver Safety Award (Small Fleet Category)